Tuesday 31 January 2012

Manifesto

Welcome to Booked 


Anyone can have fashion, but it takes someone special to have style. We want to not only recognize campus and city style in general, but recognize the particular people that have style.  Style isn’t merely wearing expensive designer clothes or replicating celebrity looks.  Rather, it is the innate ability to effortlessly rock an ensemble and make it your own.  Style turns personality into art. Fashion is about wearing other people’s looks; style is about wearing yours.  At Booked, we’re here to document your looks and ours.


Our purpose is to make style accessible - we aren’t here to tell you how expensive designer clothing can look good. Anyone can look good if they spend thousands of dollars on their clothes.  But what we think of as style has more to do with how someone puts together what they’re wearing.  Kelowna isn’t a fashion capital but there are definitely people here who bring it every day.  We want to showcase them, and to make it normal for people to talk about style and fashion in a relatively uncosmopolitan place like our city. 


Meanwhile, we want to bring a fresh approach to the wide internetty world of fashion blogging.  We’ll be taking a more deliberate approach than most blogs out there, and instead of just documenting what we wore today we’ll be doing everything from examining the different ways people wear a particular garment to doing think-pieces on changes in style and culture to highlighting unexpected finds to documenting what it’s like to be a working model or stylist.


-Yaw, Cam, Tori and Liam

Photo credit: Nothing But Jason