Minsct

As some of you may know, our team member Yaw has also been involved in designing apparel for a local clothing brand called Minsct.  Given Yaw’s dual citizenship in both Booked and Minsct, we thought it would be interesting to do a collaboration.  Here, we feature Yaw’s brief interview with his other team discussing style, their company, and their inspiration.

Minsct is a small clothing company started by Bryan Lilly and Justin Pelletier.  They had a vision to make a clothing line that expressed themselves in every way possible, a clothing line that was creative, comfortable, and trendy.  They wanted a brand that stands out while still being simple and clean. Every time I (Yaw) sit down with these boys there is always a distinct message behind what they have to say.  "Simplicity is key". It's their motto, it's what they live by. Minsct is an acronym that stands for Music, Imagination, Nature, Sport, City, and Technology but it symbolises much more; it represents a dream of two individuals that didn’t want to fit into a stereotypical mold. Simply put, they are dreamers. On the Minsct website their slogan is "the visionary is you" - the creators of Minsct reach out to their public and ask them to follow Bryan and Justin on their road, on their dream.  

Every part of Bryan and Justin’s personal style connects to their brand vision.  Their way of dressing always involves some form of layering, clean lines, and references urban street style. Their individual style is reminiscent of a new-age skater, but in a way that dresses up an average skater or snowboarder look while remaining accessible as regular-guy style.  Their Minsct creations are testament to their love of color and design. Minsct is not only a brand that represents its creators’ individuality; it also references their lifestyle and mindset. I sat down with these gentlemen at one of our daily meetings to brainstorm ideas and ask them some candid questions.  

(Yaw wearing Minsct)

When did Minsct start?

Justin - "Well the grass-roots idea was to achieve our dream, we both love fashion so we thought this was a good way to put a stamp or a thumb-print on the world."

Bryan - "It started 3 years ago, at least we started talking about it then. But it didn’t really go into progression until September 2011."

What inspires you?

Bryan - "Other people achieving their dreams, possibilities do really exist."

Justin - "Graffiti on top of mountains inspires me."

We all stopped at that moment to agree and laugh. In that moment we all remembered how awe inspiring the world can be and how much we loved little glimpses of its beauty.

Bryan - "It’s all about seeing the little things in life."

What’s the production process?

Bryan/Justin- "Idea, action, make it into reality, then scratch the whole process and come up with something new."

Do you guys ever argue?

Bryan - "Yes, I’m stubborn."

Justin - "Very stubborn."

Bryan - "But we take those arguments and turn them into ideas."

Justin - "I don't believe in perfect designing, its all subjective."

What is your target market?

Justin/Bryan -"People like us, dreamers... people with the same values we have."

Any last words?

Justin/Bryan - "Simplicity is key."


If you're interested in purchasing some Minsct gear hit up their website minsct.com